Is Content King? Apple vs. Google

Apple this, Google that. The two behemoths seem to be in a continuous fight over technology and data. Jobs says nay to Google as the iPhone's default QI (that's right, query index - that's some serious pre-Y2K throw-back buzz wordage). Google integrates multi-touch into their android platform.

 In my personal opinion, Google has all of their eggs in a single basket - user-generated advertisements. How else do they really make money? 

The true discussion should be around the value of building a content delivery platform. I'm not talking about an online banner ad service that none of my specific demographic ever clicks-on, I'm talking about a hardware device that people will inevitably use on the day-to-day. I'm talking Kindle, BlackBerry, iPhone.... iPad.

Guaranteed, Mr.Jobs had communicated with a variety of content publishers during the initial design of the device - before designers even decided to make a giant iPod. In fact, Jobs has created a compelling platform on all sides of the content fence with delivery methods in both the hardware and software domains. 

So now you have a really sexy and intuitive piece of hardware that anyone can use and an entire network of pre-existing, extremely popular services that tons of people already love.  

And now, that extremely amazing device is forcing Google out of the equation. No Google Search, no picasa photo-albums. Ads will continuously appear on the device in a variety of forms but the generated money will now end up in the pockets of Mr. Jobs rather then Mr. Page or Mr. Brin. 

Sure Google is making a go at this with Android, but they haven't really figured out a way to make money with it yet.

The iPad will liven up the struggling print-media industry at the benefit of Apple alone. Once again, Jobs has targeted a struggling niche with a fantastic device that I personally hate to love.

As we hurtle forwards into the new age of ad/partnership-oriented consumer devices and platforms, I'm sure we'll see many contenders rise and fall. If I had to choose a content king? I'd go with Apple hands-down.

-Michael Litt
2 responses
As a follow up to this - pending Google's announcement of a tablet-platform and their hard work with HTC as an ODM for the Nexus 1 - I'd say their efforts are moving closer to a closed hardware/software platform.

It's going to be an exciting year either way!

Apple may be the content king now, but it was first to market. Google has competition behind its hardware, promoting innovation in the hardware companies instead of relying on the vendor lock-in Apple users experience. Google's platform will scale better than Apple's because the users will be able to extend it to new markets and uses, whereas Apple's platform is locked in as a consumer toy.