Can Social Media make sense of Public Trading and Sales Trends?

I tweeted an article yesterday about a study to predict fluctuations in the stock market by analyzing twitter moods about trending topics related to corporate performance.

 

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"So these guys took 9.7 million tweets posted by 2.7 million tweeters between March and December 2008 and looked for correlations between the GPOMS indices and whether Dow Jones Industrial Average rose of fell each day."

"We find an accuracy of 87.6% in predicting the daily up and down changes in the closing values of the Dow Jones Industrial Average," say Bollen and co"

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It makes sense. After all, a portion of the Twitter community is not Beiber obsessed and probably maintains opinion and invests in any number of industries. 

Playing the stock-market sucks. Back when I was designing toilets as an intern at a small RV manufacturer in my home-town, I dappled in day-trading, shorting and making 1-2 month long investments in all sorts of stock. My interests were in Technology, however my biggest success was with Pharmaceuticals and Mining.

I used to listen to earnings calls and hedge on overnight results via shorting or bidding, I was rarely met with success. For some reason, I never got it right. I'd say "up" and everyone else (with considerably more market pull then me) would say "down".

What gave? Once I hedged on a pharmaceutical company via an anonymous tip on the Bull-Board that the FDA had approved one of their ingredients in a topical foot-cream. The next day was spent away from my computer, testing toilets for fitment. On that day, the stock value inflated to over 700% of the previous day's closing price. By the time I was at my computer, the bomb was dropping. Fortunately I managed to get out with a considerable gain of just over 410%.

6 months of analysis and education were validated in 8 hours. I had paid my "trading tuition" and it all came down to luck. This was the last time I bought stock.

Where are you going with this?

4 Years have passed and last night I found myself laying in bed, listening to Steve Jobs' rant about tablet screen sizes and sandpaper during Apples Q4, 2010 earnings call. 

The big announcement? $20B dollars. My instinct? BUY!!! Reality? See below, October 19th, 2010.

Can Social Media be leveraged to predict or quantify stock prices in advance? Perhaps this is the software-messiah I've been waiting for.

I've also heard that Social Media has been used to predict Box-Office sales.

Is a solid purpose emerging for these networked technologies? Can advanced algorithms identify success, failure and fluctuations in stock prices? What about global economy?

This is very exciting stuff, especially for you Data nerds. Where are the apps? Where is my data visualization?

@michaelrlitt

Don't be a wantrepreneur.

Is Content King? Apple vs. Google

Apple this, Google that. The two behemoths seem to be in a continuous fight over technology and data. Jobs says nay to Google as the iPhone's default QI (that's right, query index - that's some serious pre-Y2K throw-back buzz wordage). Google integrates multi-touch into their android platform.

 In my personal opinion, Google has all of their eggs in a single basket - user-generated advertisements. How else do they really make money? 

The true discussion should be around the value of building a content delivery platform. I'm not talking about an online banner ad service that none of my specific demographic ever clicks-on, I'm talking about a hardware device that people will inevitably use on the day-to-day. I'm talking Kindle, BlackBerry, iPhone.... iPad.

Guaranteed, Mr.Jobs had communicated with a variety of content publishers during the initial design of the device - before designers even decided to make a giant iPod. In fact, Jobs has created a compelling platform on all sides of the content fence with delivery methods in both the hardware and software domains. 

So now you have a really sexy and intuitive piece of hardware that anyone can use and an entire network of pre-existing, extremely popular services that tons of people already love.  

And now, that extremely amazing device is forcing Google out of the equation. No Google Search, no picasa photo-albums. Ads will continuously appear on the device in a variety of forms but the generated money will now end up in the pockets of Mr. Jobs rather then Mr. Page or Mr. Brin. 

Sure Google is making a go at this with Android, but they haven't really figured out a way to make money with it yet.

The iPad will liven up the struggling print-media industry at the benefit of Apple alone. Once again, Jobs has targeted a struggling niche with a fantastic device that I personally hate to love.

As we hurtle forwards into the new age of ad/partnership-oriented consumer devices and platforms, I'm sure we'll see many contenders rise and fall. If I had to choose a content king? I'd go with Apple hands-down.

-Michael Litt